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MARKETING AGENCY

Independently built for world-changing work.

As an independent content, campaign and experience creation agency, we are empowered to choose great work, deliver outstanding efficiency, and bring in the best talent.

We bring our ear for authenticity and eye for cinematic impact to every platform in our toolkit. We pledge to always respect the story and hero humanity, regardless of delivery method.

We ensure authenticity by hiring those who respect, relate to, and represent the subject matter. Our diverse lived experiences, work experiences, passions, identities, and places we call home equip us with much more than the industry standard.

Our clients

We've worked closely with some of the world’s largest brands, telling stories across the globe.

adidas, Google, YouTube, Fitbit, Juniper, RingCentral, McKinsey & Company, Matterport

SOCIAL

  • Analysis and reporting
  • Content creation
  • Influencer
  • Paid
  • Strategy

CONTENT

  • Advertising
  • Copywriting
  • Data analysis
  • Documentary-style case studies
  • Event keynotes
  • Podcasts
  • Presentations
  • Project management
  • Feature Films and Shorts
  • Sizzles
  • Strategy
  • Webinars

EXPERIENTIAL

  • Analysis and reporting
  • Audience acquisition
  • Digital development
  • Hospitality and hosting
  • Live events
  • Keynotes
  • Strategy
  • Virtual events

Social

At key brand moments and on priority platforms, we show up to help brands craft strategic campaigns that honor and engage audiences.

  • Social

    Influencer

    Our full-service social, creative strategy and execution teams drive short-form narratives and results across all channels.

  • Social

    Paid Social

    Leading paid social, targeting, placement, and budget allocation strategies alongside execution and performance measurement.

  • Social

    Content Creation

    Our full-service social, creative strategy and execution teams drive short-form narratives and results across all channels.

  • Social

    Strategy

    We optimize for business needs and ever-changing algorithms with organic social strategy, channel management and measurement.

Fitbit Sense 2 Unboxing Campaign
103k views. 1.8k likes. 145 comments.

For the Fitbit Sense 2 launch, Xpedition provided end-to-end influencer management, art direction, video production, editing and photography. Influencers who typically create independently received direction and best practices from our team to deliver organic lifestyle content.

Protect Small Business
274k views.
$0.01–$0.02 average CPVs.

Early in 2020, we connected with past collaborators to recreate case study films about small businesses that needed support during trying times of the early COVID-19 pandemic. We shared these films far and wide, through paid amplification across social and Google Ads. Several SMBs reported a spike in business following the release of their film.

Fitbit Premium Meet Your Trainer

  • This campaign set out to introduce Fitbit Premium Trainers and establish a greater sense of connection and community with viewers. From creative strategy to direction and execution, we crafted a content series that brought viewers closer to our trainers and helped personalize their fitness journeys. Viewers went from passive observers to feeling connected and inspired to engage with trainers and the brand.

  • “Slightly speechless and extremely grateful. Together we are pure magic.”

    This campaign set out to introduce Fitbit Premium Trainers and establish a greater sense of connection and community with viewers. From creative strategy to direction and execution, we crafted a content series that brought viewers closer to our trainers and helped personalize their fitness journeys. Viewers went from passive observers to feeling connected and inspired to engage with trainers and the brand.

Google Marketing Live 2023
100+ social posts published. 1.9M impressions earned.

For Google’s tentpole event of the year we managed, executed and measured live event posting, promos and drumbeat activations on all social channels. We aligned with channel branding and best practices for optimal results across Google Ads, Google Analytics, and Google Marketing Platform channels, while monitoring sentiments to uncover insights for product teams and inform future event social strategy.

Content

Leading with the story, our content teams of writers, filmmakers, photographers, animators, producers, and editors transform brand goals and ideas from brief to storyboard to screen.

  • Content

    Content

    Design immersive original video content including creative development, strategy and full production services.

  • Content

    Advertising

    Producing commercial content from initial research and creative development through full production services.

  • Content

    Brand-Sponsored Films

    Producing award-winning shorts and feature films on behalf of our clients.

  • Content

    Sizzles

    Bringing multiple stories together to create impactful campaign assets.

  • Content

    Documentary-Style Case Studies

    We design immersive, original video content that’s rooted in brand strategy and produced end-to-end by our team.

  • Content

    Branded Shorts

    Crafting immersive original video content from early strategy and creative development through full production services.

Brandon Reed’s Story: Drawing His Future
  • YouTube Brand Stories: YouTube partnered with Xpedition to tell the story of Krystn Keller, a mom who turned to the platform in search of a way to clear her son's eczema and ultimately started her own skincare business.
  • “A mother's love for their child is the most instense thing I've ever felt.”
    YouTube Brand Stories: YouTube partnered with Xpedition to tell the story of Krystn Keller, a mom who turned to the platform in search of a way to clear her son's eczema and ultimately started her own skincare business.
Nate Boyer's Story: From Green Beret to Starting Lineup
  • Nate's story was so big in its scope that capturing the enormity of his accomplishments would either break the budget by having to travel halfway across the world and back again... or force us to use our creativity and ingenuity to bring Nate's story to life in a much more interesting way. So we opted for the latter. The spot aired during the Super Bowl and has over 27M views on YouTube.
  • “Nobody wants a 30 year-old rookie on their team—but I guess I'm no ordinary rookie.” Nate Boyer
    Nate's story was so big in its scope that capturing the enormity of his accomplishments would either break the budget by having to travel halfway across the world and back again... or force us to use our creativity and ingenuity to bring Nate's story to life in a much more interesting way. So we opted for the latter. The spot aired during the Super Bowl and has over 27M views on YouTube.
Google Small Business
  • Umbrella tells the story of four transgender individuals across America who are fighting for rights and representation in a challenging and changing world. Presented by Google Small Business, this short film showcases the interwoven stories of a trans rights leader in Washington DC, the owner of a Philadelphia tattoo shop, an Army dad in rural Arkansas, and the creator of the transgender flag.
  • Umbrella “humaniz[es] diverse individuals as representatives of a marginalized and often misunderstood population.” Adweek
    Umbrella tells the story of four transgender individuals across America who are fighting for rights and representation in a challenging and changing world. Presented by Google Small Business, this short film showcases the interwoven stories of a trans rights leader in Washington DC, the owner of a Philadelphia tattoo shop, an Army dad in rural Arkansas, and the creator of the transgender flag.
International Women’s Day: Women Entrepreneurs Who Are Changing The World
  • In partnership with Google, we created this International Women’s Day brand video amplifying female entrepreneurs around the world who are using technology to build up their businesses and give back to their communities.
  • “Each one of us is an ocean of potential.”
    In partnership with Google, we created this International Women’s Day brand video amplifying female entrepreneurs around the world who are using technology to build up their businesses and give back to their communities.
Brandon Reed’s Story: Drawing His Future
  • For this content series we worked with YouTube to tell the stories of the small businesses and entrepreneurs that rely on their services. With the right tools, see what they’ve built and achieved for themselves, their families and communities.
  • “It's still kind of unbelievable to be able to give my kids this life and [make] my kids proud.”
    For this content series we worked with YouTube to tell the stories of the small businesses and entrepreneurs that rely on their services. With the right tools, see what they’ve built and achieved for themselves, their families and communities.
John's Crazy Socks: Spreading hope through socks
  • In partnership with Google, Xpedition created and produced this brand video following father and son business owners using technology to fuel both their business and their cause—providing jobs for people with different capabilities.
  • “It's just a simple change, to focus on what people can do instead of what they can't do.”
    In partnership with Google, Xpedition created and produced this brand video following father and son business owners using technology to fuel both their business and their cause—providing jobs for people with different capabilities.

Experiential

Interactions speak louder than words, and our events team specializes in creating custom, memorable and immersive worlds built to tell your story and create human connection around it.

  • Experiential

    Live Events

    Producing best-in-class experiences across the globe, from large corporate tent-pole events to brand activations.

  • Experiential

    Hybrid Events

    Running in-person and virtual events for global audiences, from digital platforms and event comms to keynotes and interactive sessions.

  • Experiential

    Digital Development

    We cover web development, live streaming, comms, analytics, content and localization services for events.

  • Experiential

    Live Events

    Building experiential portfolio strategies to connect brand experiences with engaged audiences.

Interactive Advertisers Bureau Annual Leadership Meeting
68% of scenic materials re-purposed post-event.
For Google Ads’ presence at the Annual Leadership Meeting for digital pioneers and business leaders in Advertising, we designed a dedicated meeting suite for Googlers to connect with their clients. This sideline “getaway” brand activation consisted of 8 custom beach cabana meeting rooms and an adjacent hotel suite.
Think Retail
“Long-term growth will require us to adapt, not just repeat, what we did in the previous year.”
For Google’s tentpole event for their retail audience of 3k advertisers across North America, Xpedition supported both the in-person and digital event experience. Our team managed the digital platform, event comms, live and recorded keynotes, breakouts, networking sessions, and an interactive mainstage—all focused on preparing Retail advertisers for the holiday season.
Google Marketing Live 2023
650,000+ keynote views within 48 hours of launch.
For Google’s latest ads innovation event, our team provided ongoing support for content and speaker management, comms, and API integration. Leading across various work streams, we supported internal alias management, localization, roundtables, and promotional and paid media strategy.
Mobile Apps Unlocked 2023
180% year-over-year increase in sales meeting volume.
For Google’s presence at the world’s leading mobile acquisition and retention summit, Xpedition negotiated the sponsorship agreement and executed multiple brand activations, including a 20x10’ trade-show booth, on-stage panel discussion, client meeting space, and two off-site networking events.

Awards and accolades

MARCOM awards, Inc Best in Business, The communicator awards, davey awards, nyc video awards

Diversity across leadership

Gender identity

64%
Women

Race and ethnicity

45%
People of color

We are proud to be LGBT-owned.

NGLCC certified LGBT business enterprise Los Angeles LGBTQ Chamer of Commerce

As an LGBTQIA+ founded company, diversity has been a core part of Xpedition’s DNA from day one. We are committed to DEI in both the makeup of our team and in the stories we tell. From ideation to execution, we ensure authenticity by hiring those who connect with and represent the subject matter. Across the board, our team makeup is on par or above average when compared to United States population demographics. We’re by no means done growing, but are excited to continue building a company that is truly representative of the world we live in.

Diversity across teams

Gender identity

62%
Women*
4% Non-binary

*11% higher than US Census average

Race and ethnicity

41%
People of color

Equal to US Census average

LGBTQIA+

30%
Identify as LGBTQIA+*

*18% higher than US Census average

Ability

8%
Identify as having a disability

US Census average is 12%

Multilingual

30%
Multilingual*

*8% higher than US Census average

Veterans

6%
Veterans

US Census average is 7%

Where we've been

    Where we're going

    Recognized as a fastest-growing company.

    Inc 5000 america's fastest-growing private companies Adweek

    Authenticity is captivating.

    Check out our Entertainment Studio

    Xpedition Blog

    Check out our POVs

    Get to know the Xpedition team and our points of view.

    Read here
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